We would like to pretend that pricing helps what is scarce go to those who value it most.

In our world, increased pricing just makes a good accessible to the yet richer section of a privileged sector.  Increasing the price of a good, and overvaluing the labour required to produce it shifts it further into the preserve of those who cannot understand its value, whilst we need to drastically undervalue labour, cut costs and exploit producers in order to make goods ‘affordable’ for those we have made poor.